Greyhound launch ‘barking mad’ $1m giveaway
Greyhound is giving away $1m worth of travel to help struggling regional tourism operators get back on track.
The Australian coach company will give away up to 1,000 kilometres of coach travel to anyone booking an adventure activity within Australia between 20 August and 2 September 2012.
Greyhound Australia General Manager Experiences and Marketing Gagandeep Singh said the million dollar campaign sets out to rescue regional tourism by rewarding those who chose to travel within Australia.
“Australia’s big tourism players are doing okay but the smaller regional operators have been hit hard by a drop in visitors and spending, so Greyhound is offering to deliver people direct to their doors at no cost,” Mr Singh said.
“Basically, anyone who books one of our fantastic adventures in the last two weeks of August will be driven there for nix – we must be barking mad!
“But seriously, it’s the least we can do for the tourism operators who have stuck with us, so we’ll stick with them.”
The high Australian dollar, the effects of the GFC and natural disasters have taken a big toll on the adventure tourism market over the past few years.
Though overseas visitor numbers remain steady, Australians are more inclined to travel aboard.
Mr Singh said the free travel offer was a great incentive for both domestic and overseas markets.
“There’s no excuse not go snorkeling on the Great Barrier Reef, visit the iconic Opera House and Harbour bridge in Sydney or travel the spectacular Great Ocean Road Greyhound will get and your family there free,” he said.
“You’ll be able to chew up to 1,000 kilometres travel in one or two stages – as a return trip or continuing on to another destination.”
Mr Singh urged potential adventurers to book soon because the offer is limited.
“Let’s get tails wagging in Australia’s regional tourism businesses.”
For more information, click here.