Koala cements Tourism Australia’s social media status
Last month Tourism Australia’s Facebook page became the most popular tourism destination site in the world with over 3 million likes, and Jimmy the koala (pictured) could be their biggest ‘socialite’.
Photos of Jimmy the orphaned koala from Crescent Head have attracted over 200,000 likes and they’ve been shared more than 70,000 times on the See Australia Facebook page.
Jimmy was orphaned when he and his mum was hit by a car on a road at Crescent Head on the NSW coast in 2009.
Found unconscious, he was rescued and returned to the nearby Port Macquarie Koala Hospital.
“He was in pretty bad shape,” supervisor Cheyne Flanagan said.
“He was all bruised and he only weighed 500g.”
After being introduced to other koalas at the hospital and rehabilitated Jimmy has been returned to the wild, but his legacy lives on online.
A photo of Jimmy wrapped around Flanagan’s leg has proven to be the most popular of the images of Jimmy which have been posted.
Around a third of fans of the See Australia page are Australian with the US the second biggest market followed by the UK, Indonesia and India.