THL rolls out a Mighty new brand
Tourism Holdings Limited (thl) will launch a new cost-effective car and campervan rental brand called Mighty.
The new brand has been designed to give travellers in Australia and New Zealand a cost effective camper or car option.
In a press release, thl said that the Mighty brand has been developed from travel industry feedback and customer insights, gleaned from months of field research.
“Our research shows the industry and customers want value-centric brands that appeal to a wide audience and go beyond the youth market.
“Mighty is as relevant as it is vibrant and fun – we are making self-driving holidays even more accessible to more people,” said Kate Meldrum, GM Marketing & Customer Experience, thl.
The launch of Mighty Cars and Campers highlights thl’s customer focused, design-led philosophy, as it transforms small campervan design and service delivery, while kick starting traveller stories across the country.
“Many travel lovers fondly recall childhood camping trips – the adventure; being intrepid and the desire to explore. Travel is about broadening horizons, gaining fresh perspectives and creating stories – and this is brought to life with Mighty,” said Kate.
The Mighty fleet offers a selection of vehicles to suit all value-seeking travellers, from sleepervans that sleep two to campervans sleeping four.
Mighty’s design revolutionises compact travelling with its hero product, The Mighty Jackpot. “The Mighty Jackpot experience is built on the foundation of camping ‘ceremony’ and task accomplishment. It provides a space that does only a few things, and does them well,” said Kate.
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